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What is advertising ?

Advertising is the method used by businesses, companies and other organisations to promote their goods and services to the public. The ultimate aim of advertising is to increase sales by showing these goods and services in a positive light.

Catcphrases

Advertising is designed to make an impression on its audience. Somestimes an only has a few moments to grab the audience’s attention before they turn the page, change the channel, drive past or click onto a new screen. Some of the most successful advertising campaigns involve catchphrases or slogans that have become so ingrained in the community’s consciousness that they are almost as well known as the products themselves.

Persuasive language

Any language that triggers an emotional response or attemps to change the attitudes of a viewer, reader or listener is known as persuasive language. Advertisers often use persuasive language very deliberately in order to get a positive response in the audience. If people feel that the product or service will benefit them, they are more likely to want to purchase it.

Advertisement is information for persuading and motivating people so that will attract to the service and the things that offered or informed. Advertisement can be a picture, se of words, or a short film.

a.   Fuction of advertisement   :

-    Promotion

-    Communication

-    Information

b.   Keep these following points    :

      Using the correct or suitable words.

      Using the interesting and suggestive expression.

      Using positive expression.

      Text of advertisement should be directed to the goals.

c.   Content of advertisement  :

-    Objective and honest

-    Brief and clear

-    Not allude group or other producer

-    Attract attention

d.   Media of advertisement     :

1.  Radio

2.  Television

3.  Magazine

4.  Newspaper

e.   An advertisement usually consist of     :

ð  The name of product

ð  The selling points of the product

ð  How to get the product

ð  Interesting design

Here are some examples of advertisement text  :

Good afternoon,ladies . this time i would like to give you a special offer. I have some excellent leather handbags and wallets. They are original and hand made. Only for today you will get 50% off. Look here! This beatiful handbag is rp.780,000,00. You only need to spend rp.390,000.00 to get it. Every one will be impressed since you have this handbag on your hand. You can get other elegant and luxurious goods in very low prices,

So, what are you waiting for? Hurry up! Choose thegoodies you like best.